Clarity to Clients
for beginners in business
MARCH 7 – JUNE 24, 2022
An intimate group coaching program to fast-track your way to clarity on your business, brand, and marketing so you can sign your first clients.
It’s time.
You’re so done being an employee. You feel called to do something completely different, or just strike out on your own. You’re scared as hell but you feel it in your bones. It’s time to turn the page. It’s time to book that ticket on the wild and wonderful adventure that is starting your own business.
Maybe you started your business already, but got stuck or lost momentum. Whatever the reason, you’re feeling ready to recommit and make it work.
But hold on, are you falling into these traps?
In the early stages of starting a business, people often fall into one of these 4 traps. I see this again and again.
Investing a TON of time and money upfront on a fancy website, logo, and photoshoot. You have a friend or partner build the site (with custom code you can’t edit!) or you hire professionals and spend upwards of €3000. Either way, you quickly realize you don’t have enough clarity to create the content. So you get stuck – or – you create something that has to be changed within the first year. So all that time and money is wasted.
Note: There are strategic ways to address the website task in the beginning. (Ask me about it!)
Investing in a high-ticket course or program from a celebrity entrepreneur. I’m not here to bash anyone. But these programs often come with an impressive sales pitch, overblown promises and a steep price tag. You’re in the program with hundreds of others, with very little personal support or access to that celebrity coach. So you learn a few things but get stuck in “learning but not implementing” mode.
Investing in a bunch of low-ticket online courses. It’s easy to get sucked in by the sea of online courses. The get-rich-quick promises. The success blueprints. It’s also a comfortable place to be, as over-educating is a great way to procrastinate. 😉
Not investing at all. You hesitate to invest in your business so you DIY it. Downloading hundreds of freebies and webinars. Checking out all the tech tools and tactics. Scrolling social media. Trying to piece it all together to figure out what works for you. Only to end up more confused, overwhelmed, and stuck in analysis paralysis.
There’s a better way to build your business and reach your goals faster. Imagine…
A business mentor to guide you and answer all your questions, so you know which steps to take and don’t get stuck.
A small group of new business owners to bond with as you grow.
And the HUGE difference it will make when you stop trying to go it alone!
The power of community
As you move through your business journey, it’s such a gift to be able to draw on the collective wisdom of a group of like-minded people. You get different perspectives. And hearing others’ questions can be just as illuminating as getting insight into your own questions.
The live calls and support outside the sessions keep you moving and motivated.
Our group will be kept to 6 people so you get a personal and impactful experience.
Starting a business is not easy. But it can be simple and enjoyable with a little clarity, an experienced guide, and some business buddies who have your back.
Is this you?
- You are new – or newly committed. You are in the first year of your business journey or have worked with fewer than 10 paid clients.
- You’re feeling this mix of excitement and fear. There are moments when HUGE waves of self-doubt crash over you and you’re wondering, “Can I really do this?”
- You’re tired of not knowing what to focus on first. There are too many options!
- You want to build a business and brand that feels like you and works for you.
- You want to market in ways that feel genuine and aligned with your values.
- You are a coach, consultant, or client-based business. You sell services, not products.
You’re not looking for 6 figures this year with some amazing shortcut. You want a mentor to give you the guidance you need to build a solid foundation for steady growth (so you can ignore the mountains of information online).
Hey, I’m Beth Farris (she/her)
I help new coaches, consultants, and service-based businesses get clear on their unique brilliance, business, and brand.
After 18 years working in marketing in the corporate world, and the worst burnout of my life, I decided to start my own business. I remember what it was like… I had SO many questions, and no one to turn to for answers.
I was reluctant to niche down. Reluctant to ask for help. Reluctant to put myself out there. Over-complicating things.
If only I had gotten help sooner.
Today, I love demystifying business, brand, and marketing strategy and empowering others to start their own businesses.
I believe success (however YOU define it) requires clarity, solid foundations, and intentional action. Let’s build your dream business, together.
There are many reasons why working with Beth was valuable to me, what stands out the most was her commitment and her ability to support my journey toward business clarity. Beth doesn’t just bring an immense amount of experience, she also understands what striking out on your own is like, and is hugely supportive. She helped me get crystal clear on the clients I wanted to serve, which was so powerful, this allowed me to move forward with confidence in myself and my business.
I’m all in. Are you?
If you’re ready to commit to making your dream business a reality, by the end of this program I expect you will:
- Sign your first clients.
- Learn how to package and price your services.
- Gain clarity on your niche and ideal client.
- Create a thoughtful social media plan.
- Feel clear and confident in your brand, message and mission.
- Get insights on how to effectively navigate life as a solopreneur.
- Discover how to market yourself in an ethical way that feels aligned with your natural strengths.
- Move faster towards your goals thanks to the advice, encouragement, insights and input you receive from both me and the group.
- Feel empowered taking the right actions every day, while ignoring the tasks that don’t matter and just keep you busy.
Join me and a few carefully selected peers inside…
MARCH 7 – JUNE 24, 2022 (self-study starting Feb 21)
PAY IN FULL
1 payment of
€ 999
1125 USD
BREAK IT UP
3 payments of
€ 333
375 USD
EXTENDED EARLY BIRD
5 payments of
€ 199
if you join by Feb 18
NOTE: If you’re a Netherlands resident, 21% VAT will be added to the price.
What’s included in the program
Coaching
14 live group coaching calls (90 minutes each on Zoom) where we discuss key topics and questions to make sure you’re moving forward.
Training
A virtual library of mini trainings, templates, guides and workbooks to help you get clarity and take action each week.
Community
A private community in Circle, where you can share questions, get support and connect with each other.
And a glimpse at what we’ll cover during our 4 months together…
Navigating life as a solo business owner
- Discover ways to manage your energy and mindset so you can show up with confidence
- Create a personal productivity system to consistently move towards your goals
- Understand the biggest fears we face as solopreneurs (and how to conquer them)
- Learn the best tools to use when you’re getting started
Bringing YOU into your business and brand
- Identify your strengths and personality to deepen your sense of self and self-confidence
- Connect your story to your vision so you can inspire and attract right-fit clients
- Clarify your core values to help guide your actions and decisions
- Learn how to build your brand authentically and let go of perfection
Uncovering valuable insights through market research
- Gain valuable insights about your target market’s struggles and goals
- Research the competition to spark ideas and create a stand out strategy
- Validate your business ideas to ensure success
- Use these insights to create compelling offers and messaging
Defining your services and ideal client
- Clarify the specific problems you solve and goals you achieve for clients
- Identify who can get the best results from your offers
- Understand your ideal clients’ motivations/hesitations to buy so you can address them
- Get clear on a niche that aligns with your passions and zone of genius
Putting together your first offer or signature package
- Craft your first offer that ideal clients will be excited to pay for
- Clarify the ultimate outcome and your process to achieve that result
- Learn about business models and different ways to package your services
- Understand pricing strategy and how to figure out what to charge
Clarifying your marketing message and plan to get clients
- Attract ideal clients with a simple strategy and inspiring message
- Create a short statement to effectively describe what you do and offer
- Outline a content/social media plan that works for you and your business
- Get visible and get your first clients in ways that are ethical and organic
When I was trying to set up my business before we started working together, I was so overwhelmed. I was trying to be everything for everybody. Beth helped me discover not only who my ideal clients are, but also my unique message and service (my ideal “work self!”).
The investment
PAY IN FULL
1 payment of
€ 999
1125 USD
BREAK IT UP
3 payments of
€ 333
375 USD
EXTENDED EARLY BIRD
5 payments of
€ 199
if you join by Feb 18
NOTE: If you’re a Netherlands resident, 21% VAT will be added to the price.
Your questions, answered.
When does the program begin exactly?
The program officially kicks off on Monday morning, March 7. But you’ll get access to some self-study materials on February 21, so you can hit the ground running when we start 2 weeks later.
The program ends on Friday, June 24.
What time will the group calls be?
We will meet on Zoom every Tuesday from 3:30-5:00pm CEST (Amsterdam time), with the following exceptions:
- We will meet on April 21st instead of the 19th.
- We will not have a call the week of April 25th.
If the timing for the calls does not work for you, let me know, we might be able to discuss other possibilities.
If an emergency pops up and you can’t make the call, don’t worry! All calls are recorded.
Is this program available to people outside of The Netherlands?
Yes! You can join from just about anywhere around the world.
For those of you in the States, the price of the program is $1125 (or 3 monthly payments of $375) and you can pay via PayPal.
Email me if you have any questions.
What does the application process look like?
When you click the link to join, it will lead you to this application form.
Once you submit the form, I will review it to make sure you are a good fit for the program, and send you an email to confirm within 48 hours.
What does the payment process look like?
I will email you an invoice for each payment, and I accept payments via bank transfer or credit card.
Your first payment is due upfront to secure your spot in the program.
If you select the EXTENDED EARLY BIRD payment plan:
- The 2nd payment will be due on March 15
- The 3rd payment will be due on April 15
- The 4th payment will be due on May 15
- The 5th and final payment will be due on June 15
More questions?
Feel free to email me or click this link to text me on WhatsApp.
Want to have a chat with me? Go ahead and book a Discovery Call.
Curious what it’s like to work with me?
My invitation to you
I know life in lockdown has drained our energy. And we can’t predict what’s going to happen, but Spring is around the corner. The days are getting longer, and sunnier days will emerge as we kick things off.
Now might be the perfect time to start or recommit to seeing your business dream come to life.
- To finding your voice.
- To standing tall and taking up space.
- To building your foundation.
- And planting the seeds of success.
You can do this.
And I can’t wait to support you as you bloom.